Unlike 2004, social media is no longer an “optional” thing for your business to experiment with, it’s a necessity.

Similar to the fax machine of the 1980’s and email of the early 2000’s, social media marketing has gone from being a “business option” to being a “business essential”, and yet you still have time to get ahead of your competitors.

The main benefits of running social media campaigns and using social media automation tools are:

Brand recognition and repeat exposure

Your social media followers or browsers are in an environment they are comfortable in. It is the very best place for you to highlight your brand and have them take notice. It is said of traditional advertising that a potential customer will need to see your advert seven times before taking any action. Social media gives you the opportunity to get your brand under their noses without being too pushy.

Improve your websites conversion rate

You will see an increase in your website conversion rates. The amount of website traffic (or visitors) compared to the number of sales (or leads) you get is called the sales conversion rate. For example, if you monitor this ratio before and after installing an embedded Twitter feed you will see it improve. People are reassured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows professionalism and clearly displays that your site is “open for business”.

Assuming you have the Twitter feed embedded into your website in the correct way then you should receive the following benefits:

• People landing on the site will immediately be presented with content that is recent, interesting, relevant and engaging so they are likely to stay on the site longer and give it higher value as it is using up-to-date technology, this makes a site look very professional particularly if your competitors do not have twitter on their site.
• If you are spending any money advertising your services anywhere then having a more engaging/ professional site will also give you a better return on the investment.
• Google will come back to your website more frequently as it can see that your website is regularly updated with keyword rich content, therefore, helping with Google rankings.

A lot of people start out with good intentions of keeping their social media feed current, but it takes a lot of dedication to log in and post 4 or 5 times per day, or even more if you use Facebook and Twitter.  We schedule everything days ahead in a very convenient control panel that allows you to review and edit our content, add your own posts and monitor your campaign statistics.

We’ll ensure your social media feeds are buzzing with activity that positive for your business all week, every week. We try to keep it fun as well as mixing in a number of tweets or posts about your products or services to ensure the keyword mix is correct (so you get your maximum Google benefit). The more products or services you have, the easier that is for us. We’ll profile your business and ensure the information we use is perfect to promote your business.

We’ll still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are called out to an urgent meeting that runs on all day. It’s hard work to post four or five times per day with well thought out content. We are experts at it.

Assuming you have opted for it, we’ll also create you unique images a few times per week and schedule them to go out via your control panel. Google likes this and it adds a layer of viral marketing into the mix. If you haven’t got enough images yourself, we’ll supply royalty free stock photo’s that compliment your industry.

Don’t forget that you can post too with the free social media scheduling tool! We highly encourage our clients to post as often as they can, with things that we can’t. What new contracts have you taken on today? Does a sale start tonight? Simply log in and schedule the items in our easy to use control panel.

We have teamed up with Wu.To link shortener to allow us to provide live ongoing statistics within your control panel.

Included with our free social media scheduling tool, you’ll get a bird’s eye view of how much traffic each campaign is generating, and even be able to track which areas the clicks are coming from.

Another thing you can easily monitor yourself is your website’s conversion rate (mentioned earlier). Once you’ve installed your social media feed on the front of your website you should be able to demonstrate the improvement in the traffic to lead/sale ratio.

Social networks are a fast-paced technology and you have to invest a lot of time on the details to maximise your social media success. That’s before working out the effect each account has on Google, and what difference keyword density makes to your social media campaigns. Somewhere in all that learning – you also have to post 4 or five times per business day to be seen as “socially active” and benefit appropriately.

Since Google loves unique images, tagged and posted, you also need to ensure you create and upload at least a few of those per week, per account. They also take a boring looking Facebook page and make it look fantastic.

The very best way for your business to benefit from a social media campaign is if you outsource the “heavy lifting” to us. We know the exact recipe of a social media campaign that gets Google’s heart racing as well as providing an interesting and authoritative set of posts that your clients or customers will love. We have teams of people that can post on your behalf all day, every day. Plenty of keyword rich content nicely spaced out during the day.

Primarily, you should use our free social media automation tool to set yourself apart from your competitors, give you an edge in Google, promote your brand and increase your visitor to lead/sale rate. You will be able to judge all these items yourself easily enough, to see if you are getting a return on investment. We are confident you will be delighted with our social media post scheduler, however, we have no contract and you are free to cancel whenever you like.